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The Entrepreneurial Mindset Profile(EDP) is a cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs. Available in multiple formats, the EMP can help both individual contributors and leaders, as well as students of entrepreneurship, assess the degree to which they are utilising an "entrepreneurial mindset."
Available in an online format, the EMP takes less than 10 minutes to complete and the report, while comprehensive, is easy to understand. The exclusive normative data enables individuals and teams to compare their results with entrepreneurs and corporate leaders across all industry segments. As a research-based, psychometrically sound instrument, the EMP
Addresses a new model of leadership which emphasises the connection between entrepreneurship and economic growth
Includes constructive strategies to promote the entrepreneurial skills of both managers and individual contributors
Gives insight into how an "entrepreneurial mindset" drives growth and productivity
Transforms entrepreneurial capacity into successful ventures
The EMP Individual Feedback Report is a "self-report" (your view of yourself). It provides scores on 14 discrete scales that fall within two broad domains:The personality characteristics and motivations that often distinguish entrepreneurs from non-entrepreneurs, and
The color-coded report presents results in text form as well as in clear, understandable graphs. The accompanying Development Guide is full of tips and strategies for improvement and contains resources for further development.
The Entrepreneurial Mindset Profile feedback report provides scores on 14 discrete scales that fall within two broad domains:
Independence: the desire to work with a high degree of independence
Nonconformity: a preference for acting in unique ways; an interest in being perceived as uniqueRisk Acceptance: a willingness to pursue an idea or a desired goal even when the probability of succeeding is low
Action Orientation: a tendency to show initiative, make decisions quickly, and feel impatient for resultsPassion: a tendency to experience one's work as exciting and enjoyable rather than tedious and draining
Need to Achieve: the desire to achieve at a high levelFuture Focus: a tendency to think beyond the immediate situation and plan for the future
Idea Generation: a tendency to generate multiple and novel ideas, and to find multiple approaches for achieving goalsExecution: the ability to turn ideas into actionable plans; the ability to implement ideas well
Self-Confidence: a general belief in one's ability to leverage skills and talents to achieve important goalsOptimism: the ability to maintain a generally positive attitude about various aspects of one's life and the world
Persistence: the ability to bounce back quickly from disappointment, and to remain persistent in the face of setbacks
Interpersonal Sensitivity: a high level of sensitivity to and concern for the well-being of those with whom one works
Companies of all sizes and shapes can benefit from employees making the most of their entrepreneurial capacity. One positive aspect of the EMP is that it can be given to individuals at all levels and in different types of organisations and settings. Below is a description of the primary applications.
Our research suggests that to compete successfully in the 21st century, organisations must be driven by an entrepreneurial mindset. Given how current economic conditions require that companies think in a more entrepreneurial way to survive, it is essential that people have these fundamental skills. With in-depth feedback on 14 scales, the EDP allows leaders to compare their scores with entrepreneurs so they can leverage their strengths and target areas for further development.
The Entrepreneurial Mindset Profile can be used alone or in combination with other assessment tools to help talented leaders and individual contributors move into more complex or demanding roles and prepare them for future career growth. This approach is often used in one of the three following scenarios:
In each of these cases, feedback on the EMP and subsequent developmental planning can be very beneficial.
Composite information (Group Reports) on the EMP can be invaluable in determining training needs and strategies for the future. Areas of strength can be celebrated, and development areas can be specifically addressed in targeted, follow-up sessions. Facilitating open discussions about EMP team feedback not only can clarify goals and objectives, but it also can lead to increased growth and productivity. Group Reports can be produced for intact teams, specific departments, or customised groups. Comparisons among different teams can be particularly revealing as to which areas of entrepreneurship need more attention.
The Entrepreneurial Mindset Profile can be used on a company-wide scale to maximise the potential of the entire organisation. Before implementing an organisational development initiative, there is great value in first diagnosing and understanding the role of the organisation's "entrepreneurial culture" and its impact on the new initiative. Widespread feedback throughout an organisation establishes the foundation needed for changing an organisation's culture to one where effective entrepreneurial responses are the norm rather than the exception. This kind of comprehensive approach helps to "unleash" entrepreneurial capacity and benefit the organisation as a whole.
The EDP can be used as one of the factors considered in promotion decisions. Given the connection between the "entrepreneurial mindset" and making a business successful, EMP feedback can be especially useful as a manager progresses up the ladder. In combination with additional assessment tools and other methods such as in-depth interviews, simulation exercises, and job fit analyses, the EMP adds an objective view of a candidate's entrepreneurial tendencies.
An important question to ask of any assessment tool is the "So what?" What do these results tell me? How should I interpret them? How can I benefit from this information? Can I use this information to make me more effective?Fortunately, with the EMP, these questions can be answered. When an individual or team takes the EDP, not only do they receive a thorough Feedback Report, but they also get a 75-page Development Guide containing the following sections: